We are looking for a strong leader, to manage our in-house Marketing department!

PLEASE EMAIL caitlyn@thatshoelady.com with comprehensive CV and recent photo.


1-2 years experience as Marketing Manager or similar role

Relevant Marketing qualifications

Ability to delegate and lead and manage a team

Own laptop

Own reliable transport

Contactable references

Copywriting & SEO experience advantageous

Our Marketing Manager is expected to:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media campaigns
  • Develop strategy, design, build and maintain social media presence on the back of the TSL vision
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and brainstorm creative growth strategies
  • Creating and improving of brand awareness
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Use strong analytical ability to evaluate end-to-end customer experience across multiple channels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Set up yearly marketing plan and strategy in cooperation with senior management team
  • Submit monthly, quarterly & annual budgets
  • Managing and monitoring website updates (rates, itineraries, texts, images, etc.) including 3rd party websites where we may advertise
  • Developing, managing, analysing and reporting on PPC (pay per click) advertising strategy (where necessary)
  • Managing and analysing ORM (Online Reputation Management) strategy
  • Content writing for website products and newsletters
  • Managing of contact database
  • Project Management of new marketing & website developments
  • Build and develop relationships within the fashion industry - stylists, models, photographers
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